The world of motorsports has quickly evolved into one of the most proven, popular and cost effective ways for corporate North America to market its products or services. What we offer through our brand of motorsport is a unique yet proven marketing opportunity that when executed properly will provide a generous return on investment. Motorsports as a whole produce the most brand loyal spectators of any major league sport in North America. These brand loyal spectators are reached through our activation plan which centers on high levels of interaction with the race team and its partners focused programs.

THE STRATEGY
Sponsorship branding and interactive activation platforms highlight our strategy with several other tools playing key roles. Through merchandising, trackside corporate hospitality, driver/show car appearances, consumer promotions and communications support, we provide a full-service marketing platform that is customizable to your company’s needs.

PROGRAM HIGHLIGHTS

• 
  Activation
• · We put your products or information about your services into the hands of our brand loyal spectators in an interactive environment directly linked to the race team
• 
  Corporate Hospitality
  · A private, behind the scenes atmosphere catering to your VIP guests
  · Perfect setting for client entertainment, employee recruitment and retention, team building and customer appreciation
• 
  Race for Achievement program
  · Promotes staying in school and working hard to achieve your goals
  · Includes a speaking appearance by Tom Hammonds, an interactive display of the race car and transporter, tickets to a race for the top 50 students and souvenir bags
• 
  Cross promotional opportunities with the National Basketball Association
• 
  In-house research, development and testing facilities keep Tom Hammonds Enterprises on the forefront of technology and competition
• 
  Tom Hammonds is the only African-American, professional motorsports Team Owner and Driver in North America

THE NATIONAL HOT ROD ASSOCIATION           

• 
  · 24 - national events each season targeting major U.S.markets and attracting more than 2.1 million spectators
  
  · 130 - hours of original programming on ESPN2 and TSN watched by more than 60 million viewers
  
  · 89% of NHRA fans try to support companies that provide sponsorship to the NHRA or its professional teams and take part in promotions linked to the NHRA. 66% stated they have switched brands because the brand they switched to was a sponsor of the NHRA or one of its professional teams.
  
• 
  
• DEMOGRAPHICS
  
  Age
  · 18-24 - 17.1%
  · 25-34 - 20%
  · 35-49 - 33.5%
  
  Household Income
  · $30,000-$99,000 - 67.5%
  
  Gender
  · Male - 78%
  · Female - 22%
  *Although a predominantly male fan base, the sport has shown considerable growth as a family oriented activity.
  

• BRAND LOYALTY
  NHRA fans choose to buy products or services directly related to the sport through sponsorship more often than fans in any other professional North American sports league.
  

• ASSOCIATE PARTNERSHIPS
  These opportunities allow Tom Hammonds Enterprises,LLC to tailor a marketing package, therefore meeting the budgetary concerns and marketing needs of any potential marketing partner.
  

 

• 

• WHAT WE DELIVER
  At Tom Hammonds Enterprises, LLC we take pride in providing a measurable business entity. With our spectator friendly promotional platform we will generate effective marketing interactions for our marketing partners. With this strategy we are able to drive sales and build brand awareness. Tom Hammonds Enterprises, LLC is intent on representing its sponsors in a professional, businesslike manner consistent with their corporate ethics.

For more information on the marketing programs available
through Tom Hammonds Enterprises, LLC,
please contact Marketing Department, (850) 537-2021,partnerships@tomhammondsracing.com